The Magical 25th Annual Make Believe Ball

By Susie Robinson

On March 2, 2019, the magic continued as First Stage hosted its 25th Anniversary Make Believe Ball at the Hilton Milwaukee City Center. Guests celebrated the past success of this signature event and shared the excitement of what is yet to come for First Stage. To commemorate this special anniversary, First Stage welcomed old friends and new, and honored First Stage Founder, Rob Goodman and his wife, Mary, as well as the Make Believe Ball Founders, Cathy and Mario Costantini, and Gretchen and Chess Barbatelli.

Pictured right to left: Mario and Cathy Costantini,
Chess Barbatelli, and Rob Goodman
Returning to Milwaukee this March was so very, very special to me in every way. Attending the 25th Annual Make Believe Ball would have been special enough, but being able to visit with my First Stage family went way beyond expectation. To stand on the stage with the very special people who originated the Make Believe Ball tradition was the very best experience. Visiting, catching up with old friends, seeing all the new First Stage families made it a memorable and special evening. It was 1987 when I formed the first vision for First Stage. Today, it amazes me to see how that vision has nurtured, flourished, and grown so far beyond those early years. First Stage was, is, and will always be one of the most important family and arts institutions in the Milwaukee community. Transforming Lives Through Theater is truly alive today at First Stage.” – Rob Goodman

Rob and Mary Goodman with their granddaughters
Families enjoyed a special evening with kids’ activities, large silent auction, live auction, dinner, and a special anniversary program celebrating First Stage and Goodman.

Twenty-three young performers serenade Rob Goodman 
The anniversary program was created by Jeff Schaetzke, First Stage Director of Artistic Operations and featured 23 Young Performers and First Stage Alumni. During the performance, students first sang MATILDA THE MUSICAL’s “When I Grow Up” to Goodman and then filled the dining room singing DEAR EVAN HANSEN’s “You Will Be Found,” accompanied by a video highlighting 25 years of First Stage and its Alumni’s accomplishments.

The Make Believe Ball continues to be a chance for the community to provide support for First Stage while having a great time with the whole family.

The Goldstein Family, photo by Paul Ruffolo Photography
“Our favorite event of the year is the Make Believe Ball! We’ve attended for 11 years and still counting. It’s the only premier gala where you can bring your entire family and there’s something special for everyone. We love connecting with old friends and new, the youth performance is breathtaking, the kids have a blast, and we dance the night away. It’s a truly magical evening!” – The Goldstein Family

This year’s Make Believe Ball surpassed our fundraising record, and raised $205,000—through sponsorship, live and silent auctions, donation appeal, raffle, and various smaller fundraisers throughout the evening. Proceeds directly support First Stage’s mission of touching hearts and transforming lives, providing professional theater productions that inspire, enlighten, and entertain; unparalleled Theater Academy training that fosters life skills through stage skills; and dynamic Theater in Education programs that promote active learning in our schools and community.

First Stage’s 25th Annual Make Believe Ball in Numbers:
Thank you to our all of our volunteers, committee members, and generous sponsors who made the magic happen at this year’s Make Believe Ball!

Gold Sponsor:
Baird - ECAB Group

Silver Sponsors:
AO Smith
Fiduciary Management, Inc.
KPMG
Northwestern Mutual

Bronze Sponsors:
Associated Bank
Foley & Lardner LLP
Godfrey & Kahn, S.C.
Hupy and Abraham, S.C.
Johnson Controls
Marcus Hotels & Resorts
PNC
Sargento Foods Inc.
U.S. Bank Private Wealth Management
We Energies

Family Sponsors:
The Corry Family
The Esten Family
The Field Family
The Guy Family
The Hirano Family
The Kramer Family
The Orr Family

Special Thanks to:
The Bailey Team - Shorewest Realtors
Beechwood Sales and Services
Lisa and Darren Boyce
Cathy and Mario Costantini
Ogletree Deakins
Essam Elsafy - Shorewest Realtors
Adrienne and John Grunau
Kathleen and Scott Penniston
Paul Ruffolo Photography
Kendra Scott
Kristin and Chuck Severson
The Family of Rachel Young



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